Cultural Strategy


Client City of Chemnitz
Role Concept, illustration and layout
Technique Digital illustrations and collages

This cheerful poster brochure was created in a wonderful collaboration with editor Pascal Anselmi and a team from the cultural management of Chemnitz.

It is the short version of the city’s Cultural Strategy from 2018 until 2030. After a call for tender, Pascal and I were given the task of developing a concept which should appeal to cultural actors as well as  creating curiosity among the citizens.

First, Pascal and I went through the existing strategy paper and worked out our ideas. We brought together the topics of urban development with communication and teamwork between citizens.

Our concept: show the individual steps on pages that gradually become larger and greater as they are unfolded – up to the utopia of Chemnitz in the year 2030.

Did you know?
This is already the second
edition of the poster brochure.
As an upcoming European
Capital of Culture 2025, there
is now even more to do – and
to show!

Chemnitz in the year 2030!
A utopia which shows (almost) the entire city and its neighbours and partners all around Europe and beyond

The result: a poster brochure, with the core messages of the Cultural Strategy in text and illustrations, which celebrates people starting a dialogue and becoming creative makers in their community.

The cultural strategy is published in German and English (translated by Christian Friesel) and is available in print and digitally as a PDF.

Interview at the city hall

Yay! First time on the rooftop of city hall!
Thanks to the City of Chemnitz for having this interview with me – sorry, it is in German only.

This is the very first version of the poster brochure – already created by Pascal Anselmi, Christian Friesel and me.